What is a Podcast and how does this help my business?

closeAuthor: healyourselftalk Name: Rebekah White
Site: http://www.healyourselftalk.com
About: Rebekah White is the owner of Heal Yourself Talk Radio, The Health Podcasting Directory, Healthy Living Radio and TV and Advantage Marketing For You. Rebekah has been doing podcasting for two years and website design for over 5 years. Rebekah is an expert on keeping up with the newest media for small business owners to promote their businesses both online and offline.See Authors Posts (2)

Blogging and podcasting, The Passion Project

Podcast downloads are a wonderful new online way to share files. A podcast is a way to send files from a distributor’s online site directly to the subscribers computer, where they can view them whenever they wish.

A podcast works by having a small file called an RSS (real simple syndication) file placed somewhere on the podcaster’s web page. This RSS file is updated regularily, usually automatically with text and links to new media files available for downloading. The RSS file is then accessed by the podcast client of the subscriber’s computer. A podcast client is a small program that goes online to look for the RSS files that the feed subscribers wish to view. There are many podcast clients available for every conceivable need, and most are free to download and use.

Healthy Living Radio and TV allows you to host and create your own podcast from site and will set you up with an RSS feed that will allow you to post all over the internet on different podcast directories, link from your own website or add to your newsletter for your current mailing list.

The podcast download will be done when the podcast client downloads and views the file from the feed’s website. After finding the links to the media files embedded in the RSS file, it will download those files and store them on the computer, allowing the user to view them whenever and as many times as they wish.

The podcast files may be of many things. There are comedy shows done by people who enjoy creating and writing a regular show, but aren’t able to do it as a business. Some podcasts are music mixes, an mp3 file that subscribers can play. Even some radio shows are getting into podcasting, allowing subscribers to download portions of their shows from the internet in podcast form and play them on their home computer.

Podcast downloads could conceiveably be applied to any type of file. The RSS files that allow the mainly audio and video files now used in podcasting to be downloaded can be customized to enclose almost any type of file. This has led some analysts to believe that podcasting could eventually be used to distribute software updates, demonstration programs, and many other types of files, moving beyond the simple use of podcasting to share media files. All that would be neccessary would be for the users to subscribe to the feed with their podcast client. They could then stay regularily updated for nearly anything.

Podcast downloads offer many different possibilities for distribution of files across the internet. Because it is a different mode of using the internet, allowing the data to come to the user rather than the user having to visit each site they enjoy, podcasting has the possibility of changing the way the internet works. Content can be given directly to the individual, easily and ever more quickly as broadband use spreads. This means that what the internet is will change drastically. The web changes from something connected to in order to be used to something that is integrated and connected with our
personal life.     

Think about it you can easily reach your customers and clients just by having a podcast or video blog! With email becoming harder and harder to reach clients that have agreed to be contacted by you, using a podcast or video RSS feed is the wave of the future!  No more worrying about spam filters for newsletters or wondering if your message has been heard…

Visit Healthy Living Radio and TV today and start your own RSS feed for either podcasting or video podcasting.  Our Commercial Creation Center is now up and running! What does that mean?  You can do all your recording, editing and uploading right from the site!

What if I already have an RSS feed?  You can upload your current RSS feed for your podcast or video blog on the site as well.

I look forward to seeing you at Healthy Living Radio and TV today!

-Rebekah White

Rebekah White is the owner of Heal Yourself Talk Radio, The Health Podcasting Directory, Healthy Living Radio and TV and Advantage Marketing For You.  Rebekah has been doing podcasting for two years and website design for over 5 years.  Rebekah is an expert on keeping up with the newest media for small business owners to promote their businesses both online and offline.

healyourselftalk @ May 7, 2008

closeAuthor: healyourselftalk Name: Rebekah White
Site: http://www.healyourselftalk.com
About: Rebekah White is the owner of Heal Yourself Talk Radio, The Health Podcasting Directory, Healthy Living Radio and TV and Advantage Marketing For You. Rebekah has been doing podcasting for two years and website design for over 5 years. Rebekah is an expert on keeping up with the newest media for small business owners to promote their businesses both online and offline.See Authors Posts (2)